KNOXVILLE, Tenn. - June 24, 2008 - Sea Ray Boats announced today that it has chosen Sony Electronics to become a provider of stereo head units aboard Sea Ray's line of 2009 vessels, from Sport Boats to Yachts.
"We are very excited about this agreement. The name Sony is synonymous with high-grade entertainment products, and we know that adding Sony equipment to our boats will enhance our owners' confidence in our brand," says Mike Burke, vice president of sales and marketing for Sea Ray. "Plus, from a lifestyle perspective, Sony understands consumer entertainment needs. This relationship is yet another way that we can ensure our customers enjoy the experience of owning a Sea Ray."
Sony will be participating as a major sponsor for Sea Ray's AquaPalooza Signature Event, taking place from July 18 to 20, 2008, at the Lake of the Ozarks, Mo. The company will also provide portable GPS units for Sea Ray's Demo Days, where boaters can test-drive the revolutionary new Zeus and Axius propulsion systems.
"Sony Marine products provide an enjoyable entertainment experience for families and friends spending quality time on the water," says Mike Kahn, director of marketing for mobile electronics at Sony Electronics. "We value the opportunity to work with a leading recreational boating company like Sea Ray and to participate in their events where consumers can listen to great music and also experience the fantastic performance of Sony Marine products."
Sony's stereo head units are compatible with Sea Ray's current onboard electronics and will be integrated into the 2009 model line. "Sony's reputation for excellence in product quality and entertainment make it a perfect choice for Sea Ray," says Burke. "We hope to continue this relationship over time in order to offer our owners the best product and lifestyle opportunities available."
ABOUT SEA RAY
Founded in 1959, Sea Ray is the world's largest manufacturer of superior quality pleasure boats. Sea Ray is headquartered in Knoxville, Tenn., and operates as part of the Boat Group division of Brunswick Corporation. With more than 40 models ranging from 17 to 60 feet, Sea Ray makes a boat for every lifestyle - each built with a unique commitment to quality, craftsmanship, and excellence throughout. Additional information about Sea Ray is available at www.searay.com.
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity" in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris, Hatteras, Kayot, Laguna, Lowe, Lund, Maxum, Meridian, Örnvik, Palmetto, Princecraft, Quicksilver, Rayglass, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; IDS dealer management systems; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Dynamo, Tornado and Valley pool tables, Air Hockey and foosball tables. For more information, visit www.brunswick.com.