Knoxville, Tenn. - Aug. 31, 2011 - For the seventh year in a row, Sea Ray Boats has won more Marine Industry Customer Satisfaction Index (CSI) Awards than any other boat builder in the program. As announced by the National Marine Manufacturers Association (NMMA), Sea Ray received seven of the awards for 2011; the nearest competitor received just four.
"Since 2004, Sea Ray has won a total of 46 NMMA CSI Awards, the most of any boat builder in the history of the program," said Rob Parmentier, president of Sea Ray. "Customer satisfaction has always been central to our operating philosophy, and it has become even more crucial over the past few years. The NMMA CSI program is an important validation of our efforts and a good indication of the first-class ownership experience provided not only by our product, but also by our dealer and service personnel. We share this recognition with them, and thank them for their superior efforts."
This year, Sea Ray received top honors in the categories: deck boats, inboard express cruisers, inboard fishing express boats, inboard flybridge sedans and convertibles, fiberglass outboard boats, sterndrive bowrider boats, and sterndrive cuddy and express boats. The Marine Industry CSI Awards recognize boat and engine manufacturers that actively pursue continuous improvement by measuring customer satisfaction.
"As the industry has reacted to recent market realities, these manufacturers have kept a keen eye on consumer satisfaction and quality," said Terry Leitz, NMMA's director of CSI programs. "This focus will provide great dividends as value-conscious consumers consider all aspects of ownership in their purchase process."
In meeting the requirements for the Marine Industry CSI Awards, Sea Ray achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year. This score is based on information provided directly by the consumers who purchased a new boat and engine during the period from April 2010 through March 2011. For this period, the program surveyed more than 30,000 consumers.
The NMMA's 2011 CSI award recipients will be formally acknowledged during the annual International Boat Builders' Exhibition and Conference (IBEX) taking place from Oct. 17 to 19 in Louisville, Ky.
ABOUT SEA RAY
Founded in 1959, Sea Ray is the world's largest manufacturer of superior quality pleasure boats. Sea Ray is headquartered in Knoxville, Tenn., and operates as part of the Boat Group division of Brunswick Corporation. With more than 40 models ranging from 17 to 60 feet, Sea Ray makes a boat for every lifestyle --each built with a unique commitment to quality, craftsmanship and excellence throughout. Additional information about Sea Ray is available at www.searay.com.
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill Genuine Ingenuity in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Arvor, Bayliner, Boston Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris FloteBote, Hatteras, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine, Suncruiser, Triton Aluminum, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables. For more information, visit www.brunswick.com.