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Sea Ray News

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SEA RAY® TOASTS TO 2014 MODELS
SEA RAY® TOASTS TO 2014 MODELS AND WORLD-CLASS DEALER
NETWORK AT THE ANNUAL DEALER MEETING ON LAKE LANIER

KNOXVILLE, Tenn. (Date)
— Sea Ray’s 2013 Dealer Meeting brought together
more than 350 dealers from around the globe to usher in the 2014 model year boats
and toast to numerous successes from this past year. The event was held Sept. 12-
14 at Georgia’s luxurious Lake Lanier Islands Resort.

“The theme of this year’s gathering was a consistent focus on enhancing the boating experience,” said Tim Schiek, president of Sea Ray. “It is exactly that focus that drives Sea Ray’s ‘Next Wave’ initiative, our commitment to innovative thinking and inspired execution across all of our boat categories. The Dealer Meeting offered a prime opportunity to share with our partners the many cutting-edge advancements on our models, while also celebrating their efforts, achievements and continued support.”

The awards presented at the 2013 Sea Ray Dealer Meeting were as follows:

#1 Retailer Worldwide - MarineMax Southeast Florida - Pompano Beach, Fla.

# 1 Independent Retailer - Prince William Marine Sales – Woodbridge, Va.

# 1 International Retailer - CBC City Boats GMBH – Hamburg, Germany

2013 Customer Satisfaction Achievement - 100% Score
- Colony Marine Sales and Service - St Claire Shores, Mich.
- MarineMax of Ohio Inc - Port Clinton, Ohio
- B&E Marine - Michigan City, Ind.

Another cause for celebration at this year’s Dealer Meeting was the addition of four new Customer Satisfaction Index (CSI) Awards from the National Marine
Manufacturers Association (NMMA) to an already substantial collection, bringing
Sea Ray’s total to 55 awards over the last ten years.

“We are honored to be recognized once again as ‘excellent’ by the people who use
our boats,” Schiek said. “Customer satisfaction is one of Sea Ray’s highest priorities, and we’re able to achieve CSI recognition year-after-year in large part, because of our fantastic network of dealers. Recognizing them for their dedication and continued loyalty to the Sea Ray brand is the best part of the annual Dealer
Meeting.”

For more about Sea Ray Boats and the MY 2014 lineup, head to www.searay.com or visit your local Sea Ray dealer.

ABOUT SEA RAY
Founded in 1959, Sea Ray is the world’s largest manufacturer of superior quality
pleasure boats. Sea Ray is headquartered in Knoxville, Tenn., and operates as part
of the Boat Group division of Brunswick Corporation. With more than 40 models
ranging from 18 to 61 feet, Sea Ray makes a boat for every lifestyle—each built with a unique commitment to quality, craftsmanship and excellence throughout. Additional information about Sea Ray is available at www.searay.com.

ABOUT BRUNSWICK
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill
“Genuine Ingenuity”(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land ‘N’ Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris FloteBote, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, and Uttern boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and table tennis. For more information, visit
http://www.brunswick.com.