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Press Release Archives

Press Release Archives

THREE CHEERS FOR AQUAPALOOZA® 2008! THE WORLD’S LARGEST BOATING PARTY SETS NEW RECORDS

FOR IMMEDIATE RELEASE

Knoxville, Tenn. - Aug. 5, 2008 - Third time is the charm for AquaPalooza, the world's largest boating party, which wrapped up festivities last weekend on rivers, lakes and other bodies of water around the world. Not only will the 2008 edition of the annual event go down as another stunning Sea Ray success, but by all accounts the third year of this multi-location marine celebration was the biggest and best yet! There were more parties, more boats and an astonishing 54 percent more guests as compared to 2007 numbers.

"With all the talk about gas prices being up and boaters staying at the dock, the overwhelmingly positive reaction to this year's AquaPalooza is especially sweet," said Rob Noyes, vice president of marketing for Sea Ray. "Clearly, people have come to see AquaPalooza as the best boating party of the summer - if not the entire year - and they won't be kept away. We'd like to thank our guests and sponsors for making this event a huge hit, and we hope that everyone who came was able to experience the feeling of what it means to experience the boating lifestyle, particularly what it means to be a Sea Ray owner."

This year's Signature Event, hosted by MarineMax Lake Ozark, MarineMax Osage Beach and MarineMax Laurie, drew thousands of revelers to a giant raft-up on Lake of the Ozarks, Mo., during a picture-perfect Saturday afternoon. Major-league rock bands Cracker, Soul Asylum and Everclear headlined the main stage, while on shore attendees enjoyed food and drinks at Coconuts Caribbean Beach Bar & Grill, as well as volleyball, carnival games, giveaways and vendor booths. The day ended with a fireworks display rivaling that of any Fourth of July exhibition.

According to local water patrol estimates, more than 2,500 boats gathered at the Signature Event - that's nearly double the number of boats that were originally registered. "It's really incredible that so many people would show up in one place at one time. It's a testament to the boating lifestyle," said Rick Stone, president of Sea Ray. "We're creating quite a stir with AquaPalooza, and no one else in the boating industry can replicate it because we already invite everyone who owns or uses a boat."

Indeed, in other parts of the country, Sea Ray dealers invited boaters of all stripes to their own local AquaPalooza events. On Canyon Lake near San Antonio, Texas, The Sail & Ski Center organized an overnight cruise and poker run. Port Sandfield Marina, in Port Sandfield, Ont., Canada, hosted an event that featured antique boats and cars, as well as a kids' coloring contest. Sea Ray of Knoxville rocked the company's world headquarters in Knoxville, Tenn., with three bands, food, drinks, fireworks and more.

"All of our dealers do an outstanding job at coordinating AquaPalooza events in their area. They have made it their goal to unite boaters from coast-to-coast to celebrate the excitement and satisfaction of life on the water," said Noyes. "Sea Ray has the second largest owners' club in the world, behind only Harley-Davidson, and just like their annual Bike Week, our vision for AquaPalooza is that it becomes synonymous with our brand and the unmatched on-the-water lifestyle that we promote."

And, added Noyes, it's not too late to share in the fun of this year's event. Pictures and videos of AquaPalooza 2008 can be viewed at www.aquapalooza.com. Those interested in details about the next edition of AquaPalooza can check the Web site periodically for updated information. "AquaPalooza continues to take summer boating to all-new heights," said Noyes, "and we expect the annual event to be even more monumental next year when Sea Ray celebrates our 50th anniversary."

ABOUT SEA RAY
Founded in 1959, Sea Ray is the world’s largest manufacturer of superior quality pleasure boats. Sea Ray is headquartered in Knoxville, Tenn., and operates as part of the Boat Group division of Brunswick Corporation. With more than 40 models ranging from 17 to 60 feet, Sea Ray makes a boat for every lifestyle — each built with a unique commitment to quality, craftsmanship, and excellence throughout. Additional information about Sea Ray is available at www.searay.com.