SEA RAY® TO PREMIERE SDX 270 SURF AT THE BOOT DÜSSELDORF INTERNATIONAL BOAT SHOW

Published on December 9th, 2024

AMSTERDAM, Netherlands (9 December 2024) — Sea Ray is set to debut its first European built surf boat at the 56th boot Düsseldorf international boat show, 18–26 January 2025. At the show, Sea Ray will celebrate the European premiere of the SDX 270 Surf, and the launch of European production of the boat.

“We are excited to introduce the SDX 270 Surf to the European market,” expressed Keith Yunger, President of Sea Ray. “Our redesigned SDX line bridges the gap across generations bringing families together to enjoy a day on the water. The popularity of wake surfing continues to grow, and we are pleased to use the spotlight of Dusseldorf to highlight our entrance into surf boat production in Europe, and to showcase our exceptional 2025 Sea Ray line up.”

The SDX series is Sea Ray's latest model lineup to receive a keel-up redesign, and the SDX 270 Surf was the first SDX model crafted with the brand’s next-generation design language.  The model was first introduced in the U.S. in 2024 and has been recognized as a Top Product by Boating Industry magazine.

Enticing thrill seekers, the SDX 270 Surf is outfitted with Sea Ray’s intuitive NextWave™ surf system that generates repeatable, rideable waves for wakesurfing and other watersports. The vessel’s transom is tapered to produce a clean wave while electric surf tabs, Active Trim and three ballast tanks featuring 1,900 lbs. of ballast control the height of the wave and produce a long or short pocket. The boat is also equipped with a Sea Ray custom surf interface powered by Mercury Smart Tow® featuring three pre-set modes for surfing, wakeboarding and skiing/tubing, or boaters can use the visual display to adjust the settings with the touch of a button to accommodate riders of all skill levels. The SDX 270 Surf features an optimized layout with built-in storage and coolers, convertible seating and premium amenities. The addition of a bow thruster further assists in maneuverability and smooth and effortless docking.

Also on display in the Sea Ray booth will be the acclaimed Sundancer line. Sea Ray will celebrate the 50^th anniversary of the iconic Sundancer series in 2025, signifying a remarkable achievement in Sea Ray’s rich history.  For five decades, the Sundancer has set the tone for cabin cruisers in the boating industry. Three Sundancer models will be on display along with models from across Sea Ray’s lineup:

Sundancer 370

Sundancer 320

Sundancer 265

SLX 400
SLX 350

SDX 290

SDX 270
SDX 270 Surf European Launch
SDX 250
SDX 250 Outboard
SLX 260
Sun Sport 250
Sun Sport 230
SPX 230
SPX 210
SPX 190 Outboard

The boot Düsseldorf international boat show runs 18–26 January 2025. Sea Ray will host a display in Hall 3 / A70. For more information about Sea Ray, and to view the complete lineup, visit Sea Ray's website.

FOR MEDIA: Members of the media are invited to attend an unveiling of the SDX 270 Surf and a preview of the Sea Ray lineup at the Sea Ray booth (Hall 3 / A70) on Friday, 17 January at 19:00. Please contact Glenn Zelen at [email protected] to RSVP.

With more than 200,000 visitors from over 100 countries and 1,500 exhibitors on 220,000 square meters in Halls 1 to 17, boot Düsseldorf is the world's largest yacht and water sports fair

ABOUT SEA RAY Headquartered in Knoxville, Tenn., Sea Ray is the world’s leading creator of superior quality pleasure boats. For more than 65 years, Sea Ray has pushed the limits of performance and craftsmanship to elevate the boating experience. Each Sea Ray is designed to make every moment exceptional, supporting boaters’ unique lifestyles with a customized balance of unparalleled comfort and performance and world-class technology throughout. Learn more about the Sea Ray Experience at SeaRay.com.

ABOUT BRUNSWICK Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™.” Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing, MerCruiser and Flite. Brunswick’s comprehensive collection of parts, accessories, distribution and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, Ill., Brunswick has more than 17,000 employees operating in 25 countries. In 2023, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the fourth consecutive year. The Company was also named to the 2023 list of Best Companies to Work For by U.S. News & World Report and one of America’s Most Responsible Companies by Newsweek. For more information, visit Brunswick.com.