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SEA RAY® TO PREMIERE SUNDANCER 370 AT THE BOOT DÜSSELDORF INTERNATIONAL BOAT SHOW
Published on January 17th, 2024
Sea Ray will Exhibit 16 Models from Its Perfectly Crafted 2024 Lineup
AMSTERDAM, Netherlands (17 January 2024) — Sea Ray is set to make waves at the 55th boot Düsseldorf international boat show, 20–28 January 2024. At the show, Sea Ray will celebrate the European debut of the Sundancer 370 and the show premiere of the SLX 260 and SPX 190. These new additions, alongside models from the 2024 lineup, affirm Sea Ray's commitment to innovation and excellence in design as the company embarks on its 65th year.
“We take immense pride in reaching our 65th Anniversary milestone,” expressed Keith Yunger, President of Sea Ray. “Returning to boot Düsseldorf is a testament to our enduring legacy in the marine industry. As we embark on 2024, not only are we celebrating our past, but also our exciting future. The models on display embody the cutting-edge technology and design that will steer us forward.”
The Sundancer 370, making its European debut, promises to redefine on-water experiences with its premium features and sophisticated design. It blends the values of a cruiser, bowrider and coupe to deliver an exceptional on-water experience perfect for day trips or weekend getaways. The stylish cabin is luxuriously appointed with inviting amenities for a retreat on the water, and it is propelled by powerful twin 430-horsepower Mercury® MerCruiser® 8.2L MAG HO ECT engines with Bravo Three X® SeaCore® drives and joystick piloting.
Making its show premiere, the SLX 260 is set to impress with its luxurious amenities and effortless performance. Everything aboard the SLX 260 has been thoughtfully designed to maximize space and comfort, including deep seating, convenient storage and its next-generation Power Tower. The SLX 260 has been nominated for 2024 European Power Boat of the Year. This celebrated model was recognized at the 2023 Miami International Boat Show with an Innovation Award and designers Carrie Fodor and Kristin McGinnis were named 2022 Designer of the Year at the IBI METSTRADE Show for their groundbreaking efforts behind its design.
Also making its show premiere, the all-new SPX 190 showcases the sporty new hull design and sleek curved windshield first seen in 2023 on the new SPX 210. Captaining the SPX 190 is easy and fun with intuitive controls all within reach. The helm is equipped with a standard 7-inch Simrad® digital display with Mercury VesselView Link® for comprehensive engine functions.
These new models will share the stage with many others from Sea Ray's 2024 lineup, providing attendees with a comprehensive view of the brand's offerings. Visitors can explore the following 16 models:
SPX 190 – Show Premiere
SPX 190 Outboard
SLX 260 – Show Premiere
Sundancer 370– Europe Premiere
The boot Düsseldorf international boat show runs 20–28 January 2024. Sea Ray will host a display in Hall 3 / A69–A70. For more information about Sea Ray, and to view the complete lineup, visit Sea Ray's website.
FOR MEDIA: Members of the media are invited to schedule a personalized tour of the Sea Ray lineup. Please contact Glenn Zelen at [email protected] to reserve a time.
ABOUT SEA RAY
Headquartered in Knoxville, Tenn., Sea Ray is the world’s leading creator of superior quality pleasure boats. For more than 65 years, Sea Ray has pushed the limits of performance and craftsmanship to elevate the boating experience. Each Sea Ray is designed to make every moment exceptional, supporting boaters’ unique lifestyles with a customized balance of unparalleled comfort and performance and world-class technology throughout. Learn more about the Sea Ray Experience at SeaRay.com.
ABOUT BRUNSWICK
Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has more than 18,500 employees operating in 29 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit Brunswick.com.
