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SEA RAY® TO CELEBRATE 65 YEARS OF BRAND EXCELLENCE WITH A LUXURY LINEUP AT THE DISCOVER BOATING MIAMI INTERNATIONAL BOAT SHOW
Published on February 1st, 2024
KNOXVILLE, Tenn. (February 1, 2024) — Sea Ray is celebrating 65 years of meticulous craftsmanship by showcasing a selection of the brand’s latest models at the Discover Boating Miami International Boat Show, February 14-18, 2024. Since its inception in 1959, Sea Ray has been on the cutting-edge of fiberglass boat design and manufacturing. During the show, boating enthusiasts will be able to get hands on with the brand’s superior legacy and experience the Sea Ray difference with models on display from its SLX, SDX and Sundancer Series.
“We are eager to celebrate this significant brand milestone on the industry’s largest stage at the Miami International Boat Show,” said Keith Yunger, President, Sea Ray. “For decades Sea Ray has set the standard and pushed the limits of performance and craftsmanship to elevate the boating experience, and we are proud to showcase models that highlight both the classic heritage and detail Sea Ray is known for with cutting-edge innovations aligned to the direction of our future.”
Highlighted Models Include:
SLX 260 Outboard - Returning to Sea Ray’s line-up for Miami this year will be the five-time award-winning SLX 260 Outboard. A 2023 MIBS Innovation Award winner, the SLX 260 was recently named European Powerboat of the Year at the boot Düsseldorf International Boat Show in Germany. Additional honors include METSTRADE Designer of the Year, a Neptune Award for Best Integrated Marketing Campaign, and Boating Industry’s Top Product Award. The SLX 260 is the most awarded boat within Brunswick Boat Group in recent history. Aboard the SLX 260 Outboard, refined enhancements and intuitive technology combine for an exceptional on-water experience.
SLX 280 Outboard - The newly-released SLX 280 Outboard showcases elegant, head-turning style along with premium features that elevate any on-water adventure. Its upscale cockpit includes optimized spaces with more room, improved seating and seamless storage. The U-shaped bow encourages socializing with lounge-style seating and the relaxing transom sunpad offers a convenient integrated cooler and a large compartment to stow watersports gear. The SLX 280 Outboard is propelled by twin Mercury 250 Verado® engines with Joystick Piloting and SmartCraft Digital Throttle & Shift (DTS) controls. Captaining is made effortless with the latest technologies, including a dual Digital Dash with 9″ Simrad NSX® touchscreen displays, SmartCraft Connect, Active Trim control & monitoring, and CZone® digital switching.
Sundancer 370 Outboard - The Sundancer 370 Outboard promises to impress with its premium features and sophisticated design. It blends the values of a cruiser, bowrider and coupe to deliver unparalleled comfort, perfect for day trips or weekend getaways. The first model to showcase Sea Ray’s new design language, the Sundancer 370 Outboard, received a Good Design award for product design. The stylish cabin is luxuriously appointed with inviting amenities for a retreat on the water, and it is propelled by powerful twin Mercury® 600 Verado® 7.6L V12 Outboards with joystick piloting.
SLX 400 Outboard - The SLX 400 Outboard combines peak performance, superior comfort, incredible versatility and style, with state-of-the-art technology. This boat, dubbed “The Entertainer”, won a NMMA Innovation Award for its premier features. The head-turning and innovative fold-down swim terrace provides optimized water access and views. The best-in-class layout allows for up to 22 passengers and features a cabin that sleeps four, perfect for any on-water social gathering from a sunset cruise to an extended day of fun on the water. The following is the complete list of Sea Ray models that will be on display at the Miami International Boat Show:
The Discover Boating Miami International Boat Show is the world’s largest boat and yacht show and attracts 100k+ attendees with more than 1,000 exhibitors and boats on display. The five-day event spans more than six locations showcasing everything from kayaks to superyachts.
The 2024 Discover Boating Miami International Boat Show runs Feb. 14–18. Sea Ray will host a display at the Miami Beach Convention Center - #MB354. For more information about Sea Ray, and to view the complete lineup, visit SeaRay.com.
MEDIA: Members of the media are invited to schedule a tour of the Sea Ray lineup. Please contact Sara Moore at [email protected] for more information.
ABOUT SEA RAY
Headquartered in Knoxville, Tenn., Sea Ray is the world’s leading creator of superior quality pleasure boats. For more than 65 years, Sea Ray has pushed the limits of performance and craftsmanship to elevate the boating experience. Each Sea Ray is designed to make every moment exceptional, supporting boaters’ unique lifestyles with a customized balance of unparalleled comfort and performance and world-class technology throughout. Learn more about the Sea Ray Experience at SeaRay.com.
ABOUT BRUNSWICK
Brunswick Corporation, (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands
include, Mercury Marine, Mercury Racing, MerCruiser and Flite. Brunswick’s comprehensive collection of parts, accessories, distribution and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has more than 17,000 employees operating in 25 countries. In 2023, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the fourth consecutive year. The Company was also named to the 2023 list of Best Companies to Work For by U.S. News & World Report and one of America’s Most Responsible Companies by Newsweek. For more information, Brunswick.com.
